Honda

I will tell you a short story of how the Honda brand was created inspired by a car owned by my family that I truly admire, despite its age.

Soichiro Honda became the owner of a great empire, one of the largest engine factories, Honda, despite all the adversities he had to face throughout his life.

The history of this gentleman is a great life lesson. He was a curious child, who observed the very early engines, liked their noises, smells and secrets! He did not like school. Although he was not interested in the theories of the books, he loved the practice of things.

At 16, Honda moved to Tokyo as an apprentice in a garage and a few years later he opened his own workshop. He worked hard, day and night, to continue his business, pawned his wife’s jewels and yet, when he presented his work at a large company, he was not successful.

Two years later the company that had previously refused him, signed contract with him. But life was not easy: he saw his factory destroyed by the war, after recovering it, he saw it again destroyed by an earthquake among other adversities. But this man never gave up!

Today Honda Motor Company is one of the largest empires of the Japanese car industry, known and respected worldwide. All because Mr. Soichiro Honda, the founder, was not defeated by the terrible obstacles he faced on his way.